After deciding on basing the music video on the song "Thinking of Me by Olly Murs" over "Your Song by Ellie Goulding," the group and I set about researching the genres involved not only with the song, but with the artist in general. These genres were Pop and Reggae.
The group began debating the qualities of both songs as well as discussing the potential iconography of them. The group were thinking mainly about how the song could work and how the mise-en-scene would play out.
After this, the group created a questionnaire to gain some much needed audience feedback on what song would be best to produce a music video on. The group used certain areas of the school such as the school canteen to address their target audience. Our target audience was from the very bottom of the school (Year 7) to the senior teachers.
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