Group Pitch

On Thursday 13^th October the group presented a pitch based on their ideas and the different thoughts about their chosen song for their Music Video. The group presented a powerpoint underlining the key point, "WHY?"


Why was that particular song chosen?
What genres are used?
Who is the target audience?
Does the song have a mass appeal?


...and


How was the group going to portray these things?


This led the group onto their ideas about the iconography and mise-en-scene of the music video which they explored in depth. Feedback given to the group was based on the ideas presented which related to Gaze Theory and how this was going to be applied to the final product.


The pitch continued with the presenting of mood boards showing different album covers from both genres, Reggae and Pop. These showed the type iconography and themes of Reggae and Pop album covers that the group wanted to shine through in their final product.


A storyboard was also shown, outlining the ideas of shots and camera angles the group wanted to add to their music video and this helped portray the ideas the group had.


The group wants their media product to challenge forms and conventions of existing media products and hopefully set the benchmark for future products. The song the group have put forward being "Thinking of Me by Olly Murs" has an ideology based on adventure, remembrance and the seemingly never ending quest for love, which the group wanted to re-create.


With this the pitch came to an end after careful evaluation from the groups teacher, constructive criticism and feedback was given which was to help the group progress with their concept and overall the pitch was passed with minor changes.