The link below shows the research I carried out to back the knowledge I had already gained as far as house styles are concerned. I knew the importance of having a specific house style throughout your products and this is what makes it a well known brand.
The link gives a deeper insight into the importance of house styles and is something I referred to when creating my products:
http://www.whitehatmedia.com/blog/importance-house-style-guides-when-using-social-media
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